How to promote your SMB on Facebook 

Facebook is a huge social media platform that has been around since 2004. Millions of businesses, both big and small use Facebook to connect with their audience. It is used for many purposes from personal use, to business, to the marketplace where you can sell items, to communicating with friends, families, or colleagues. With 1.66 billion people using Facebook every day, you don’t want to miss out on this huge platform full of opportunities. How do you promote your SMB on Facebook? 

• Business Page 
• Post and Engage 
• Promote your page 
• Customer Service 
• Video 
• Analyse insights 

Business Page 

Nowadays, people love to research a product or service before buying to find out everything about it and the business. All your competition is on Facebook, so if you’re not, set up a business page in order to promote your business. Add photos, create an engaging description, tell your story, invite followers, and take advantage of being able to share posts! Make this business page exactly how you want your audience to see your business. Be sure to add a call to action so your audience knows where to go after visiting your page. 

Post and Engage  

It’s important to post consistently and ensure its quality! At the end of the day, it’s free! So why not take advantage of your platform and post daily to deliver content to your audience and engage. Your audience love to hear updates on your services or products, whether there’s discounts and all things which are going on. Mix your content up by using videos, pictures, text, polls, stories, blogs, articles, or even go live! Experiment with your content and find out what your customers want to see. Polls are a good way to get feedback from your audience. 

Always consider when posting something on Facebook, will this create conversation? Your aim is to interact and engage with your audience as much as possible in order to form relationships. Facebook is a great platform to communicate with your audience, respond to any inquiries or questions, and keep up to date on comments.  

Promote your page 

Get as many followers as possible! Invite friends to like your page, share around, spread the word! Make sure your customers know to keep up to date on your business on your Facebook page. Ensure your content is super engaging and interact with your audience. You want to make sure you catch your audience at their prime time. It’s said the best time to post on Facebook is either between 8-9 am or 5 pm.  

Customer Service 

Facebook is a great way to get directly in front of your customers. It gives you the opportunity to easily communicate with them. Make sure you stay on top of messages and comments and deliver great customer service. By offering quick, friendly and helpful responses will result in customers feeling loyal and pleased with your brand. Another way to excel with your customer service is to have an automated message system to help your audience with any questions which you can’t get to straight away.  

Video 

We’ve all heard the saying ‘pictures worth a thousand words’ then a video must be priceless! Video is said to be super engaging and sells more than any other content. Make use of this by uploading frequent videos of your services and products. You want to sell it to your audience and they’re more likely to watch if it’s a video. You can create great promotional video or product shoot videos which can capture your product perfectly for your audience.  

Analyse Insights 

Analysing insights is an ideal way to assess what is working for you, and what isn’t. It will point you in the right direction. You will be able to easily see what to continue doing, see how many people are liking your posts, how many page views you’re getting, and how much engagement. Insights will allow your business to easily set aims and objectives for the next coming months. 

Conclusion… 

Facebook is a huge platform that you don’t want to miss out on. Everyone is on Facebook, so make sure your SMB is and is using it to its full potential in order to surpass your competition. We can put a social media campaign in place to help grow your business and generate more leads. Visit bizengine.co.uk and get in contact today!