How To Grow Your Business On Social Media

Nearly 50% of the world’s population uses social media which is over 3 billion users worldwide. 54% of social browsers use social media to research products. Nowadays, all your competition has an online presence, so if you don’t, how are you going to stand out from your competitors? In order to grow as a business, you need to get a social media strategy in place. Are you ready to find out the steps to grow your business on social media? 

• Strategy
• Picking the perfect platform
• Content Calendar
• Engaging content
• Interact with your audience
• Analytics

Strategy

Before doing anything, you want to consider what your aims and objectives are. What exactly do you want to achieve from marketing on social media? Do you want to increase your audience? Brand awareness? Generate more leads for your business? You want to clearly identify your goals, know who your target audience is, your business goals and then you’ll be able to create posts that reinforce these areas. 

Picking the perfect platform

There is no point in spending loads of time creating quality content if you aren’t posting on the correct social media platforms. Firstly, you want to identify your target and audience and then pick the correct platform which matches this. 

• Facebook is a great platform to form relationships with your audience as you can communicate easily with them. In addition, it is a great platform to reach a big audience, because who isn’t on Facebook? 
• Twitter is fit for business! It is all about reaching your audience quickly, with the latest news, announcements, and important messages. People share a variety of content such as images, quotes, articles, and retweets. With Twitter, you have to keep your content short and sweet as there’s a limited word count.  
• LinkedIn is a business profession platform that is mainly for business-to-business customers. You can establish your brand as a trusted and well-respected brand on LinkedIn. 
• Instagram is a visual platform that predominately has younger users.  

Content Calendar

At the end of every month, you should create a content calendar for the forthcoming month for your social media platforms. This will allow you to have a clear plan of what you want to post every day. This will save you a lot of time as you can prepare you content beforehand instead of doing it on the day. You will know that you have a nice range of different content ideas and it will keep you organised, on track and run an effective social media campaign. 

Engaging Content  

Make your content stands out! With a sea full of content, you want to make sure your content is bold and eye-catching in order to really catch your audience’s attention. Start using graphic design platforms to really make your content yours! I recommend Canva as it is a practical and effective design platform which enables you to make posts, infographics, posters and much more. One of the best forms of content marketing is video. If you really want to grab you audience’s attention, you should consider creating videos. By 2022, online videos will make up more than 82% of all consumer internet traffic! This is huge! Get in the trend early and wow your audience.  

It’s all about compelling captions! You want to tell your brand’s story and personality, as this will help you be known as a trust brand. It’s always good to get your audience involved by asking them questions or to share with a friend. Don’t forget to include CTA! You want your audience to know exactly where to go and take action. By closing you post with a strong action, you will draw your audience in and generate more sales for your business. 

Interact with your audience

Social media platform’s main purpose is to communicate with people. Make sure you interact and engage with your audience as you want to form bonds which will result in brand loyalty. Your audience will expect a business to respond to any queries or problems quickly. Make sure you have great customer service as this could be the making point. Bad customer service tends to put people off and result in going to a competitor and losing that potential customer.  

Analytics

Every few months you want to sit down and assess your social media analytics. This will enable you to clearly see what you’re doing well on and what you can improve on. You will be able to assess your increase in followers, your engagement, your messages and be able to set further aims and objectives for your business to achieve for the next forthcoming months. You can use this time to see the posts that you should continue doing, and the ones with which you could do something different. You’ll be able to establish exactly what your audience likes, as well as the best times to post for engagement. It’s important to monitor your social media analytics monthly to be aware of exactly how your business is doing and keep a close eye on your campaign. 

Let’s wrap this up…

There are endless benefits of social media marketing from increased traffic, to higher SEO rankings, brand awareness and loyalty. Get a social media campaign in place today and take your business to new heights. From the use of social media marketing, it can have a huge impact on the growth of your business.