Importance of Brand Loyalty for your SMB | How to build Brand Loyalty

Importance of Brand Loyalty for your SMB | How to build Brand Loyalty 

What is brand loyalty?  

Brand loyalty is a crucial element when running a business but what exactly is it? The given definition is “the tendency of some consumers to continue buying the same brand of goods rather than competing brands. “ 

In other words, it is when customers continue to buy from you, not because you’re their only option, but because they trust you. It’s down to the customer’s perception of your brand from experience to reputation and customer service. 

Why is it important for a business?  

It’s important for a business to form brand loyalty with their customers in order to keep happy and returning customers. Brand loyalty hugely impacts your business. If you have a good brand loyalty = your business will continue to grow and further itself. If you don’t have brand loyalty = you might not regain customers, potentially form a bad reputation if the experience isn’t up to standard, and may limit your growth as a business. 

• Engage with your customers 
• Consistency  
• Value 
• Become known 
• Customer experience 
• Eye-catching logo 
• Feedback 

Engage with your customers 

Engaging with your customers is a great way to form relationships which helps build trust. By sharing posts and information on your product/service on social media, it engages your audience and also gives them the opportunity to give their opinion. It’s important to make your audience feel a part of the business and form a sense of a community.  

Consistency  

Consistency is king! Customers want to go to a business which are reliable, consistent and delivers on their promises. Your audience wants to know exactly what to expect from your business every time they use it. Over performing is a great way of developing brand loyalty and growing your business. The consistency of branding, logo, and designs will reflect on your business and how your audience sees you.  

Value 

From visiting your website to receiving the customer’s goods or services – you want to ensure every process is a walk in the park experience. Your aim is to make it hassle-free! The customer experience will determine whether they will come back, so it’s your job to ensure that they receive the best service possible. Understanding exactly what you can do to satisfy your customers is crucial as they are super important. Customers come before anything! 

Become known 

By getting your brand out there with a long-term digital presence and word of mouth, you will be known as a loyal and trusted brand. Customers will recommend you to friends and family. By building up a great reputation. Big audience = Trust business! However, it’s over to you to make sure that you’re known for the right reasons… 

Customer experience 

If customers have had a great experience with you, they’re more likely to return, use you again and recommend you to others. Ensuring their experience with you from start to finish is perfect is crucial. You want to make the experience as easy as possible for the customer! Convenience is key! 

Eye-catching logo 

Why do I need an eye-catching logo? The colours which your business chooses represent your brand’s personality and give a visual expression to the feeling, mood or role of your brand and what impression you’re trying to bring. You want to make your logo stand out to your audience! Certain colours represent certain things. An example of this would be the colour red, it usually refers to energy, excitement or bold, whereas green refers to peaceful, growth or health.  

Feedback 

Receiving feedback from customers is a great way to find out your business’ strengths and weaknesses – It helps you set aims and objectives of where you can improve on. Customers like businesses which take feedback on board and implement it, it shows that you’re continuously looking for ways to better your business and support your customers. 

Conclusion… 

Brand loyalty is a huge aspect in which businesses need to require in order to be successful. By taking into account all of these factors will help you build loyalty with your customers. One of the best ways to succeed in achieving brand loyalty is through marketing. Here at Biz Engine, with the use of our expertise, we can help you. Visit bizengine.co.uk and get in contact.