Content Marketing Trends To Take Into 2022

Content Marketing Trends To Take Into 2022 

It’s that time of year again where old trends are being replaced by new and exciting ones! As we come to the end of the year, it’s time to start looking out for recent content marketing trends and ones that are going to take us into the new year! It’s time to start planning your tactics for your 2022 planning! This past year has seen a rise in live video and webinars which will not be left in 2021. This year has also featured testing of AI-powered content which is the future of marketing trends. As a content marketer, it can be hard to keep up with the recent trends when they are evolving so fast. One minute you’re changing your marketing strategy to match the latest trend, and by the time you’ve created the content, a new trend has emerged.  

The truth is that content marketing has to evolve to keep up with new consumer demands and technological developments. Take TikTok for example, it grew to be one of the biggest social media platforms within months and had changed the future of video content. Social media apps are constantly adding new features, so keeping up to date with these trends is crucial to reaching an audience.  

Video Marketing  

Are you creating video content to market your business? If you did not start to implement video content into your marketing strategy in 2021, you better start now! This year has seen a rise in video content as people enjoy visual content a lot more than textual display. It is a better way to engage with your audience and get creative. This trend is following us into the new year! Up to 61% of marketers see video as an essential part of their marketing strategy, while 30% believe video is even more important than their website.   

Increased podcast consumption  

Podcasts have seen an increase in popularity in recent years and they’re not going away anytime soon!  Podcasts have massive potential as a content marketing tool. In 2022, more content marketers will utilize podcasts to highlight their products and services to niche audiences. It will also be a great way of providing a personalized experience to users who prefer audio content. It is a great way to market a business and build a personal brand. 

AI integration  

During 2021, many brands have begun to integrate chatbots into their marketing strategy. Chatbots and other AI tools enhance the overall user experience and help customers seamlessly get from Point A to Point B. In 2022, more brands will leverage AI tools (especially chatbots) to provide a better experience for their audience. More brands and content teams will take this initiative and use AI to publish solid content for their audience next year.  It will become a competitive marketing strategy. 

Visual display over textual display  

Are you wondering why this consumer preference is becoming more prevalent? Studies have shown that humans can process images 60,000 times faster than text. People tend to remember only about 10% of information through sound, while they remember up to 65% of the information they see in a visual. In 2022, consumers will actively choose content with visual displays over textual content. Although this isn’t a new trend, it will become even more popular in the coming year. You can expect greater use of colourful, creative infographics to inform people rather than heavy texts. 

Conclusion  

The truth is that content marketing has to evolve to keep up with new consumer demands and technological developments. Take TikTok for example, it grew to be one of the biggest social media platforms within months and had changed the future of video content. Social media apps are constantly adding new features, so keeping up to date with these trends is crucial to reaching an audience. Are you ready to take your content marketing to the next level? Biz Engine exists to elevate your business through creating engaging content for your audience! Book a meeting with us here to grow your business in 2022.