Is a digital marketing strategy really worth investing in? This is a commonly asked question and the answer is always yes!! A part of starting a business is formulating a good marketing plan and strategy, which involves knowing your target audience and your business’ short-term and long-term goals. Let’s start with asking the question, ‘what is a marketing strategy?’.
Do you have a strong marketing strategy? You will not stand out in the competitive business world if you are not marketing your business correctly. Market your business effectively by reaching people where they spend most of their time and money. Your competitors are doing it already, so it’s time you step up your marketing game and optimize your strategies!
Have you been thinking about your business strategy for 2022? Rebranding might be the best game plan for your business. Right now, your business may be wrapped up in the hustle and bustle of the holidays, but the new year is right around the corner! Just like anything else, businesses change over time, and so do their brands.
Are you ready to grow your business through blogging? Blogging is a very powerful method with a wide range of advantages from sales, to relationships to brand value. Additionally, it is an organic method of marketing, all you need is creativity and time. So, if you aren’t blogging already, you better start! Blogging is in the top 3 most common content marketing strategies. Businesses that prioritise blogging are 13x more likely to see a return on investment, so how is it so effective?
It’s that time of year again where old trends are being replaced by new and exciting ones! As we come to the end of the year, it’s time to start looking out for recent content marketing trends and ones that are going to take us into the new year!
Did you know 82% of consumers conduct online research before making a purchase? A personal brand isn’t that much different from a business brand.
Is your personal brand the best it can be? To ensure your business is thriving, improving your personal brand should be one of the first steps you take! Your personal brand is the voice, identity and meaning behind your business.
Having a personal brand is vital to your business growth and success. It can open new professional opportunities, help build stronger relationships with your customers and develop more trust with them.
Everything You Need To Know About Personal Branding Building a personal brand holds the key to your business’s success. In any walk of life where the competition lies, your audience must know why and how you are better than your rivals. Whether you are a business...
4 Ways to Increase Website Traffic in 2021 Noticing a lack of consumers visiting your website? Here are 4 ways to increase website traffic! What is website traffic? Website traffic tells you how many users visit your website. The idea is that the more website...
B2B Vs B2C Do you know your target audience? You must identify your target audience to create successful marketing campaigns in order to market your business. There are two main types of marketing: B2B and B2C marketing. Business to business (B2B) marketing...
How Digital Marketing Is Adding Value To Businesses We are all familiar with traditional marketing strategies such as billboards, magazines, radio, and commercials. But how much do you know about digital marketing? Why are digital ads more effective than traditional...
How to make your business stand out Does your business stand out from a sea full of others? 58% of consumers are not brand loyal. That means you are constantly in competition for your customer’s money and attention. In today’s competitive market, you’ve got to stand...
Tips For Creating A Great Company Culture What makes up a great company culture? Company culture is an ingredient that adds to the outcomes of a business. It connects your employees to your business and elevates productivity and success. Cultures are made up...
Productivity Hacks For Working From Home Do more from home! For most of us, our new norm is rolling out of bed to an at-home office. Whether you’re working from your kitchen, your sofa, your patio, it’s vital to stay productive, which sometimes can be easier said than...
The Best Applications To Work Efficiently From Home Working from home has become the new norm, but running a business remotely doesn’t have to be so difficult! In fact, it is the perfect opportunity to become creative, work more efficiently and smartly! It is...
Why Graphic Design Is Important For Your Digital Marketing Strategy Graphic designs will take your business to the next level... if you get it right! It is the art of combining text with images and representing what your brand is about. People are often more visual,...
Marketing is essential for the growth and success of your business. From start-ups to global organisations – effective marketing is key to your business growth. Though marketing in itself is important, knowing which methods work best for your business is vital.
Before jumping in the deep end with your marketing, it’s important to ask yourself questions related to your business. You want to understand your business fully, where you are, where you want to go and how you’re going to get there.
Nearly 50% of the world’s population uses social media which is over 3 billion users worldwide. 54% of social browsers use social media to research products. Nowadays, all your competition has an online presence, so if you don’t, how are you going to stand out from your competitors?
Having your business on social media is very powerful for your business! You can get directly in front of your target audience, deliver powerful, educating and engaging content and build relationships with your audience. There are many common myths people tend to believe about social media marketing, so we are going to debunk these!
Whether you’re starting off in your career, or have been in your industry for years, there’s no better time than now to start building a personal brand for yourself. Your personal brand is how you promote yourself by showing your skills, experience, personality and differentiating yourself from the competition.
In this day and age, everybody is on social media! If your business doesn’t have a digital presence, then maybe it’s about time… It’s the ideal place to deliver valuable content and get directly in front of your target audience. In order to stand ahead of your competition, you have to make sure you’re doing what they’re not, delivering powerful social media marketing that sets you apart from the rest.
Without any customers, you wouldn’t have a business… Customers are a business’s biggest asset! One of your main aims as a business should be to build trust with your audience. By building trust, your audience are much more likely to form brand loyalty and become a returning customer.
SEO stands for search engine optimisation. It is the process of improving your businesses website ranking on search engines such as Google, Bing, Yahoo etc. By having a strategy in place, it will help you get found by your target audience, have a faster and more efficient website, and it will also build brand awareness as people are much more likely to trust you
Each colour has a different meaning. When putting together your branding for your business, it’s crucial to take into consideration the meaning behind each colour as this will reflect how your audience sees you. Your brand colour is the first thing your audience will see when they come across you. Different colours inflict different emotions therefore you want to make sure the colours you chose give off the vibe you want.
Having an eye catching and easy to navigate website with plenty of CTA is essential for any business! Design a website isn’t a quick and simple process, there are many things that you need to take into consideration to make sure it’s successful. We’ve put together a list of things you must consider for it to be perfect!
YouTube is a brilliant platform to deliver valuable video content on to reach your target audience. But how do you run a successful Marketing Strategy? What things must you do to stay ahead of your competition and get found?
Your brand voice is the consistent expression of your brand’s core messages, values, and personality. Your brand voice matters as it reflects who you are as a business, helps to make your business recognisable and identifiable, and builds trust and loyalty by delivering a consistent message.
Are you delivering powerful and engaging content to your audience? Content is King! With the majority of businesses online today, it’s important to ensure that your content marketing is to a high standard in order to stand out from your competitors.
If you aren’t focusing on your digital marketing, you better start! Nowadays, every business is online, so in order to stay ahead of your competition you must have a strong digital presence and deliver powerful and engaging content.
What is the purpose of a marketing plan? How can it help your grow your business? A marketing plan is a business document outlining your marketing strategy for your business. It is focused over a specific period of time and includes your businesses your marketing goals, current position, timeline of when you want to achieve your goals, target market, and costs.
When writing a marketing email, there are many things that need to be considered in order for it to be a success. With the average person getting more than 100 emails a day, you need to make sure your one standards out from the rest! Take onboard these useful tips for your marketing emails…
Branding is more than just a logo… It defines who you are as a business and sets you apart from your competition. Branding can change how people perceive your brand, drive new business and increase brand awareness. Are you ready to find out exactly why you need a strong branding strategy for your business to be a success?
If you haven’t got a digital presence for your SMB, you’re missing out on a load of opportunities! Technology has advanced dramatically over the past few years, therefore in order for your business to be a success, you must keep up with the trends!
It’s all well and good having a social media campaign in place for your SMB, however it’s important to have an effective one in order to be successful. You want to make sure you’re targeting the right people at the right places, producing powerful content, and analysing data from previous posts to improve your campaign.
Now more than ever, it’s important for your SMB to have a digital presence in order to stand out from the crowd. In this day and age, if you haven’t got a digital presence, your business will struggle to grow and expand therefore it is critical for the success of your business.
Are you taking advantage of all the benefits Email marketing can do for your SMB? The number of active email users is forecasted to reach 4.3 billion in 2023. Email marketing is fast becoming a platform with an enormous audience which you don’t want to miss out on!
What is Content Marketing? Is it important? Yes! Content marketing is super important for your SMB. It is a type of marketing that involves creating relevant and valuable content to attract, acquire and engaged your audience. You want to deliver powerful and effective content to your audience that answers their questions.
Are you marketing your SMB on Twitter and taking advantage of all the benefits it has to offer? Twitter has 330 million monthly active users and is known to be the best platform for discovery. Statistics show that 500 million tweets are made per day, this is huge!
Social media engagement is the interaction between your audience and your business. You want to do your best to produce engaging and compelling content which draws your audience in and gets them involved. Social Engagement is a great way to form relationships with your customers, have a better market reach, greater brand awareness and an improved ROI. Are you ready to find out the ways you can improve your social media engagement and grow your business?
Your website is your online business card, brochure, sales team, lead generator and much more! With 81% of people making their decisions online and 89% of consumers shopping with a competitor after a poor user experience, your website needs to be a good one and stand out from the crowd!
YouTube is the most popular video platform with 2 billion monthly users worldwide. 90% of people say they discover new brands or products on YouTube and 62% of businesses use YouTube to promote their business by posting video content, so if you aren’t already, you need to take advantage of this huge platform!
Instagram is up there as one of the most popular social media platforms out there. With 1 billion monthly active users, you want to make sure your business leverages this huge global platform. 70% of users research brands on Instagram and 60% of users learn about new products on the platform. Have you considered marketing your SMB on it? Here are some quick top tips for making the most out of your Instagram profile..
Facebook is a huge social media platform that has been around since 2004. Millions of businesses, both big and small use Facebook to connect with their audience. It is used for many purposes from personal use, to business, to the marketplace where you can sell items, to communicating with friends, families, or colleagues. With 1.66 billion people using Facebook every day, you don’t want to miss out on this huge platform full of opportunities. How do you promote your SMB on Facebook?
2020 hasn’t been the easiest year for most businesses. We’ve been faced with unprecedented times, and are having to adapt to a new normal. With the daily increase of cases, and the talks of a second lockdown looming, digital marketing is more essential than ever before for your SMB. Just because the world has slowed down, doesn’t mean you have to. With more people than ever turning to social media and fixing their attention online, maybe this is a time for you to focus on your digital presence and grow as a business online. Here are a few tips to consider for your digital marketing strategy during Covid19.
Brand loyalty is a crucial element when running a business but what exactly is it? The given definition is “the tendency of some consumers to continue buying the same brand of goods rather than competing brands. “
Are you making the most out of your LinkedIn page? With 690 million professionals on LinkedIn, it is a huge and powerful platform that you don’t want to miss out on for marketing your business! It is said to be the best platform for lead generation, with the ability to make connections and create conversation about anything and everything. LinkedIn will lead your business to lots of opportunities which you can’t get on other social media platforms. So how can you optimise your page and use LinkedIn to its full potential?
What is SEO? Is it an important aspect of Digital Marketing? How does it work? 61% of marketers believe that SEO is the key to online success and 82% of people who implemented an SEO strategy found it to be effective. In addition to this, businesses with a marketing strategy allocate on average 41% of their budget to SEO. But how can it transform your business?
What are the differences between Traditional and Digital Marketing? Strong Marketing is essential to the success of your business. Both Traditional and Digital Marketing are great ways of getting your business’ name out there and your brand established, however, they are very different from one another. So, what are the advantages of them?
Did you know 81% of consumers make their purchase decisions based on what they see online? Did you know 71% of consumers who’ve had a good social media service experience with brands are likely to recommend it to others? Digital marketing is crucial within your business if you want to survive and stay ahead of your competition, but what are the best methods to do this?
Blogging is in the top 3 most common content marketing strategies, but what are the real advantages? Businesses that prioritise blogging are 13x more likely to see a return on investment, so how is it so effective?
How powerful is social media for marketing? Does it really help generate business leads? At the start of 2020, more than 4.5 billion people are said to use the internet and as a result, the use of digital marketing is becoming increasingly popular to market your business. Social media is an essential part of your business marketing strategy, but why does it work?
Having a strong website is essential to the success of your business. A poor website with hard navigation, no imagery and too much text will only drive customers away instead of encouraging them to spend with you. A great website is crucial for exposure, building trust and making sales – but having a good website is only the beginning, because if only a few people visit your website, then it doesn’t fully serve its purpose.
The very first thing in social media marketing is outlining and figuring out what you want out of your social media? Do you want to drive website traffic? Do you want to engage with your customers? It’s so important to start with the end in mind and coming up with a social media plan that reflects that…
Why CTAs are essential for your website When building a website, the main focus is primarily on design and content - rightly so. Whilst these are both very important to the success of your site, they mean very little without the emphasis of calls to action, or CTAs. ...
3 Key Digital Marketing Trends not to miss out on during Covid-19 and times of Crisis The recent events of the coronavirus outbreak has pushed many of us inside our homes and as a result, businesses across the globe are finding new, creative ways to drive their...